BizAway Middle East · Internal Sales Playbook

MENA Sales Playbook
2025–2026

Full market research, competitor intelligence, buyer personas, outreach strategy, message templates, and sector assets — all in one place.

35
Active clients
€2M
Current MENA revenue
€7.2M
Full-year potential
8
Sector one-pagers
10
LinkedIn post campaigns
Fabio Prestijacopo — Managing Director, BizAway Middle East
fabio.prestijacopo@bizaway.com · bizaway.com · linkedin.com/company/bizaway
Client Portfolio

Current Clients

35 active clients across the MENA region. Rankings are relative within the BizAway MENA portfolio — no absolute figures shown. Sorted by revenue contribution.

★★★★★ = top of portfolio  ·  ★ = early stage / low volume  ·  Avg Value = average booking value relative to portfolio

Module 01

Market Research

Target sectors ranked by travel intensity, ICP fit, and BizAway's ability to win. Primary markets: UAE → KSA → Qatar.

Tier 1

Pharmaceutical & Healthcare

Menarini META (€538K, 79.5% index) is proof. Complex compliance, field sales, conference travel. Arab Health is the key event.

Win angleTerritory-coded booking + audit trails solve compliance. Policy enforcement for field reps.
Tier 1

Fintech & Financial Services

Tamara (€374K) and Loylogic are proof. Fast-scaling, tech-savvy, need audit trails. GITEX and FinTech Abu Dhabi are key events.

Win angleScales at startup speed. No setup cost. Platform built for rapid headcount growth.
Tier 1

Real Estate & Construction

Footprint RE, RAK Properties, Peikko ME, Mar Marine. Project-coded travel is the unique hook — no competitor offers it as cleanly.

Win angleProject P&L accuracy. Every travel dirham tagged at booking — not reconstructed at month-end.
Tier 1

Oil & Gas / Energy

Abu Dhabi Energy Week, ADIPEC are anchors. Site visit management + emergency travel protocols are the key differentiators.

Win angle24/7 TED for remote site emergencies. Duty of care map for field operations.
Tier 2

Marine & Offshore

Vessel-coded booking + crew change management = unique value prop. UAE is a major maritime hub (Jebel Ali, Port Rashid, ADNOC Logistics).

Win angleVOC reporting by asset. Crew rank-based travel policies enforced automatically.
Tier 2

Technology Companies

Digital Assets, Omnix, DataScience ME are clients. Consumer-grade UX, API integrations, account tagging for cost-of-sale.

Win angleAs easy as Booking.com. HRIS auto-onboarding. No licence fee fits startup budgets.
Tier 2

Consulting & Professional Services

Fragomen ME is a client. Billable hour loss is the pain. Client-coded booking + BizzyFlex for last-minute schedule changes.

Win angleEvery booking tagged to client matter. Partners never lose a billable hour to travel admin.
Tier 2

Media & Production

Last-minute shoots, client-billable vs. internal travel split, freelancer access. BizzyFlex is critical for this sector.

Win angleProject-coded booking separates billable from agency travel. Clean invoices = no write-offs.
Tier 3

Hospitality & F&B Groups

Rotana (ABM target — potential upsell from existing relationship), FIVE Hotels, Emaar Hospitality. Procurement travel + GM site visits.

Tier 3

Logistics & Supply Chain

Aramex, Agility, DP World. High travel intensity across regional hubs. Cost control is the primary message.

Tier 3

Government & Semi-Government

Challenging procurement process but large spend. ADNOC, Mubadala, ADQ as long-term targets. Build relationships at events.

Pharma

Priority Targets

  • Julphar (RAK)
  • Boehringer Ingelheim MENA
  • Hikma Pharmaceuticals
  • Sanofi MENA
  • AstraZeneca MENA
  • Roche MENA
  • Pfizer MENA (regional ops)
NoteFocus on regional/MENA entities that book independently. Mega-global accounts (Novartis global) are out of scope — we cannot support their worldwide travel needs.
Fintech

Priority Targets

  • Tabby (BNPL unicorn)
  • Wio Bank (Abu Dhabi)
  • PayTabs (Bahrain)
  • Network International
  • Magnati (FAB spinout)
  • Careem Pay
  • NOW Money
  • Fuze (Digital assets)
Construction

Priority Targets

  • Arabtec (if restructured)
  • Aldar Properties
  • DAMAC Properties
  • Emaar Development
  • Nakheel
  • Limitless
  • Al Futtaim Real Estate
  • Sobha Realty
Marine

Priority Targets

  • ADNOC Logistics
  • Gulf Navigation
  • Topaz Energy & Marine
  • Triton Marine
  • Milaha (Qatar)
  • Bahri (Saudi Arabia)
  • Oman Shipping
Tech

Priority Targets

  • Careem (super-app)
  • Anghami (streaming)
  • Kitopi (cloud kitchens)
  • Fetchr (logistics tech)
  • Bayzat (HR tech)
  • Ziina (payments)
  • Pure Harvest (agri-tech)
Consulting

Priority Targets

  • McKinsey MENA
  • Bain MENA
  • BCG Dubai
  • Oliver Wyman Dubai
  • Strategy& (PwC)
  • A.T. Kearney ME
  • Roland Berger MENA
Module 02

Competitor Analysis

How to position against every major competitor in MENA — global TMCs, SaaS platforms, and local players.

Global TMC

SAP Concur

Dominant in large enterprise. 6–12 month implementation. High licence cost. Finance teams know the name. Implemented via partners: Deloitte ME, Seidor, NTT DATA.

Known MENA accounts
Weatherford (oilfield services, 18,000 employees) — published SAP Concur case study, full global rollout including UAE/KSA. Large SAP-shop enterprises (Emaar, ADNOC, e&) are plausible users via SAP S/4HANA integration but unconfirmed publicly.
Our win angle"SAP Concur costs you even when your team isn't travelling. Users say it feels like software from 2005. BizAway is live in 2 weeks, at a fraction of the cost, and your travellers will actually use it."
SaaS Platform

Navan (TripActions)

IPO'd Oct 2025 ($6.2B valuation). Modern UI. Dominant in US tech companies. No UAE office or team. All support is remote, US-timezone. Trustpilot 3.5/5 vs G2 4.7/5 — the gap reflects what happens when things go wrong without a local team.

Known MENA accounts
Zero confirmed GCC/MENA clients in public sources. Named clients (Adobe, Unilever, Blue Origin) are all US/EU-HQ'd. Any UAE use would be via a global contract, not local choice.
Our win angle"Ask them: who do you call at 2am in Riyadh? Navan's Trustpilot is 3.5. Their enterprise G2 score is 4.7. The gap is what happens to your travellers when something goes wrong."
SaaS Platform

TravelPerk

Best-in-class UX. European-focused. Has a Dubai landing page but no team, no clients, no regional support. FlexiPerk is their BizzyFlex equivalent. Users report paying 20–30% above direct booking rates on-platform.

Known MENA accounts
Zero confirmed MENA clients. All published case studies are European companies (CM, TX Group, Kantox, GetYourGuide). Their UAE page is marketing-only.
Our win angle"TravelPerk is excellent — for European companies. Ask any MENA prospect if their support team speaks Arabic, knows UAE VAT, or works in their timezone. None of the above."
⚠ DISRUPTION OPPORTUNITY

CWT → now Amex GBT

Acquired by Amex GBT in September 2025. Operated MENA exclusively via Alshamel Travel (Kuwait-HQ'd, 9 GCC offices). Post-acquisition: account management and service model are in transition. Client contracts up for review.

Known MENA accounts (via Alshamel)
Oil & Gas: Halliburton, Exxon, BP, Shell (Alshamel Energy Services, medium confidence). Government & military accounts (unnamed). Fortune 500 multinational subsidiaries across GCC.
Our win angle"CWT accounts are now being migrated to Amex GBT. That migration is a moment of uncertainty — new contract, new contacts, new SLAs. That's your window to call."
Global TMC

BCD Travel

Strong compliance tools. UAE entity majority-owned by Al Rostamani Group. Targets Fortune 500 multinationals and pharma. Operates onsite travel desks at large client offices in UAE. Estimated UAE revenues ~$57M. Does not compete for mid-market.

Known MENA accounts
No named UAE clients confirmed publicly. Global case studies: pharma multinationals, defence/cybersecurity, global F&B. Their onsite desk model implies major bank or energy accounts in UAE. Below BCD's threshold: the entire BizAway target market.
Our win angle"BCD is excellent for €5M+ travel spend. At mid-market, you get onboarded quickly with a flat-fee per booking, full platform, and none of BCD's enterprise-only requirements."
Global TMC

Amex GBT (+ now CWT)

World's largest TMC by volume. Now also owns CWT (Sep 2025 acquisition). Egencia UAE product active (egencia.ae). Premium pricing. Designed for 2,000+ employee companies. Amex card tie-in is the core hook. Long Lake Management acquiring for ~$6.3B (2026) — ownership in transition.

Known MENA accounts
No named GCC clients confirmed publicly. Serves major multinational subsidiaries across UAE and KSA. Post-CWT acquisition also covers former Alshamel-managed accounts (see CWT card above).
Our win angle"Amex GBT is the Rolls Royce — and most companies don't need it. No card tie-in, no minimum spend, no enterprise procurement cycle. BizAway gets you 90% of the value in two weeks."
🏆 MENA TMC Leader

FCM Travel

7× World Travel Award: Middle East's Leading TMC. Strong published case studies — the most transparent of any TMC in MENA. Part of Flight Centre Travel Group. Operates across UAE, Saudi, Qatar, Bahrain. Premium pricing, large-account focus.

Known MENA accounts (confirmed via published case studies)
Majid Al Futtaim — AED 14M+ travel account, GCC-heavy routes, client since 2008
Atkins / AtkinsRealis — engineering consultancy, consolidated across UAE, Qatar, Bahrain, Oman, Saudi, Kuwait
BAM International — construction, AED 2M spend, no prior TMC
Beiersdorf ME (Nivea parent) — FMCG, ME-specific case study
Honeywell, Prada, AXA, The Economist, OilServ — named on FCM UAE website
Our win angleFCM is strong for large enterprise (Majid Al Futtaim, Atkins). For a 200–800 employee company, they over-serve and over-charge. BizAway delivers the same platform quality, same human support, without the enterprise account minimums. If a prospect asks "do you have references like FCM?" — show them our 35 MENA clients.
MENA SaaS

WegoPro

Launched Jan 2024. Backed by Wego (travel metasearch). Targets 7 MENA markets. Modern SaaS interface. User reviews praise support speed but flag pricing gaps vs. direct booking ("rates way too high vs. other booking sites") and manual approval flows.

Known MENA accounts
Zero named clients confirmed publicly. Very early stage (launched Jan 2024). Hosted first industry event Dubai Jul 2025 but no client case studies published.
Our win angleWegoPro users report booking direct because platform rates are uncompetitive. BizzyFlex, 24/7 TED, and proven clients vs. a 12-month-old startup with no published references.
MENA SaaS

Tumodo

$35M funded. AI-first. UAE-based, expanding to KSA. Yango ground transport integration. Seed Group (Sheikh Saeed Al Maktoum's private office) strategic JV. Only 13 Trustpilot reviews for 300+ claimed clients — a flag. $35M for 300 clients = very high burn per client.

Known MENA accounts (published case studies)
Tabby (fintech/BNPL, UAE/Saudi) — ~100 trips/month to Riyadh, Cairo, Yerevan. HR team manages via Tumodo.
Biz Group FZ LLC (corporate training & development, Dubai) — established consultancy, regional & international travel.
Our win angleBoth Tumodo's named clients (Tabby, Biz Group) are in BizAway's target segment. Lead with: 35 proven MENA clients vs. their 2 named cases. GDPR compliance, BizzyFlex, established platform. And ask: what's their continuity plan if the $35M runs out?
UAE OTA

Musafir Business

UAE-born OTA (2007), DIFC HQ, Qatari royal-backed. Corporate arm launched 2018. Claims 2,000+ corporate clients, avg spend AED 185K–220K/year (small). Unique feature: visa processing integrated. Launched musafirtag B2B tool at ATM 2025. Trustpilot 649 reviews — recurring complaints: slow support, agents changing commitments after booking, unresolved disputes.

Known MENA accounts
2,000+ unnamed SME clients across UAE, Qatar, India. Average spend AED 185–220K/year — mostly below BizAway's viability threshold. No named corporate case studies published.
Our win angleMusafir is a consumer OTA with a corporate layer bolted on. BizAway is corporate-first: approvals, cost centres, duty of care, expense reporting — built natively. Their OTA support culture carries over to corporate. We don't fail you at 2am.
Traditional TMC

Nirvana Travel

40 branches across UAE. Premium positioning. Abu Dhabi strength. No SaaS platform — agent-led.

Our win angleReal-time self-serve platform + 24/7 TED. Full reporting vs. zero data visibility with Nirvana.
Traditional TMC

Cozmo Travel

100% owned by Air Arabia. 39 branches. Airline bias — routes clients toward Air Arabia regardless of best option.

Our win angleWe are airline-neutral. Widest inventory in the market, best-price always. No hidden agenda in recommendations.
DIY / No Tool

WhatsApp + Booking.com

The biggest "competitor". The status quo. 80% of MENA travel is still unmanaged — booked on personal cards in a group chat. Zero visibility, zero policy, zero duty of care.

Our win angle"The invisible cost." Show them what unmanaged travel actually costs across all 3 cost dimensions. Visibility is the product.

The GDPR Contract Objection — How to Handle It

When prospects push back on signing a data contract: "The contract protects your employees' data at European GDPR standard — passport details, payment information, travel history. Your WhatsApp travel agent has no such obligation. With UAE PDPL, Saudi PDPPL, and Qatar PDPPL all now in force, you need a vendor already compliant at the highest standard. We are."

CompetitorSetup FeePer-Booking FeeMENA TeamBizzyFlex24/7 SupportNamed MENA ClientsOur Edge
FCM Travel ★NoneMark-up✓✓Majid Al Futtaim, Atkins, BAM, BeiersdorfMid-market fit + platform
SAP ConcurHighHighTicket onlyWeatherfordSpeed + cost + UX
NavanMediumMedium✗ No UAE officeSimilarRemote US-TZNone confirmed in GCCLocal presence + Arabic
TravelPerkLowLow✗ NoneFlexiPerkEU hours onlyNone in MENAMENA coverage + support
CWT → Amex GBT ⚠HighHighVia AlshamelHalliburton, Shell, BP (via Alshamel)Acquisition disruption window
BCD TravelHighHighVia Al RostamaniNone public (enterprise only)Mid-market accessible
TumodoNonePer booking✓ UAE/KSATabby, Biz Group FZStability + BizzyFlex + TED
WegoProNone$10/bookingPartialNone (launched Jan 2024)Inventory + BizzyFlex + TED
Musafir BusinessUnknownUnknown✓ (poor reviews)2,000 SMEs (unnamed)Corporate-first platform
Nirvana / CozmoNoneMark-upPartialUnknownPlatform + airline neutral
BizAwayNoneFlat per booking✓ UAE✓ BizzyFlex✓ TED 24/735 MENA clientsAll of the above

★ FCM Travel is the strongest regional TMC by award record and published case studies. ⚠ CWT clients now transitioning to Amex GBT (acquisition completed Sep 2025) — active switching window.

Module 03

Culture & Personas

Understanding who you're selling to and the cultural context they operate in. MENA is not one market — adapt your approach by nationality, seniority, and season.

Economic Buyer · Signs the contract

Persona 1: The Finance Director / CFO

  • Zero mark-ups on every booking
  • Consolidated invoicing by cost centre
  • Approval workflows that enforce policy
  • VAT compliance and audit-ready reporting
  • Finance audit reveals uncontrolled spend
  • New CFO joining who wants controls
  • Travel budget overrun in a quarter
  • Email (formal, data-driven)
  • LinkedIn (business-grade content only)
  • No cold WhatsApp for first touch
"BizAway gives you full visibility on every dirham spent on travel — before, during, and after the trip. No mark-ups. No surprises. One consolidated invoice."
User Buyer & Champion · Manages day-to-day travel

Persona 2: The HR / Admin / Ops Manager

  • Not being the travel WhatsApp bottleneck
  • A system travellers will actually use
  • Easy onboarding for new employees
  • 24/7 support when someone is stranded at 2am
  • Traveller stranded with no support
  • Rapid headcount growth breaking manual process
  • New HR Director reviewing all vendors
  • LinkedIn + WhatsApp (warmer tone)
  • Demo-first approach — show the platform
  • Peer referrals work very well
"BizAway means your travellers self-serve, policy enforces itself, and you stop being the person who handles travel problems at midnight."
Influencer / Blocker · Travels frequently

Persona 3: The C-Suite Traveller

  • Flexibility — policy should not embarrass them
  • Premium inventory (business class, flagship hotels)
  • Seamless experience — no queues, no friction
  • 24/7 real human support, not a chatbot
  • Bad experience with existing tool or agency
  • Peer at another company praises their TMC
  • Company growth means more international travel
  • Personal introduction via champion or referral
  • Brief — respect their time
  • Show premium inventory, not cost savings
"If it works seamlessly for my CEO, the whole organisation follows."
Technical Evaluator · Assesses the platform

Persona 4: The IT / Procurement Manager

  • Data security and GDPR compliance
  • SSO / SAML integration with existing systems
  • API availability and ERP connectivity
  • Vendor due diligence and contract terms
  • Security review of all SaaS vendors
  • ERP upgrade prompting systems integration
  • New procurement framework requiring tenders
  • Email with technical documentation
  • Security questionnaire pre-filled by BizAway
  • Demo with IT team specifically
"Send me the security specs, the data processing addendum, and the SSO documentation. Then we can talk."

MENA is a mosaic of cultures. The same pitch that works in Dubai can fall flat in Riyadh. These profiles help you adapt — without being generic or presumptuous.

🇦🇪

UAE — Emirati & Expat-Led Companies

Dubai & Abu Dhabi · Cosmopolitan · Fast-moving
Communication style
  • Direct but polite — they value efficiency and respect equally
  • English is the business language in most multinationals
  • WhatsApp is universally used for business; don't hesitate to use it after a first meeting
  • Decision-makers are often accessible — don't over-engineer the intro
Relationship & trust building
  • First meeting is rarely about business — expect rapport-building
  • Accepting a coffee or lunch invitation is important; declining is a subtle rejection
  • Reference clients carry huge weight — always name-drop regional names first
  • Emiratis prefer to do business with people they know and trust; expat-led teams are faster to close
Decision-making
  • Hierarchical — the top person almost always has final say
  • Expect group consensus in larger family businesses or government-linked firms
  • Urgency can be created — budget-year pressure, Ramadan deadlines, GITEX timing
Meeting etiquette
  • Arrive on time; don't be surprised if they're late — do not show frustration
  • Dress formally; a well-tailored suit signals seriousness
  • Avoid scheduling Friday mornings; Saturday is a workday
  • Accept tea or coffee — it signals openness
Key insight: In Dubai, speed of execution matters as much as quality. If you can demo same week, do it. Waiting signals disinterest.
🇸🇦

Saudi Arabia — Local & GCC Enterprises

Riyadh & Jeddah · Relationship-first · Vision 2030 context
Communication style
  • More formal than UAE — titles and formality are expected
  • Arabic phrases (even basic ones) are warmly received
  • Indirect communication is common — "we will consider it" often means soft no
  • Relationship comes before business; rushing to pitch is a red flag
Relationship & trust building
  • Wasta (connections/influence) is critical — a warm intro is worth 10 cold emails
  • Hospitality is deep — meals are relationship investments, not formalities
  • Loyalty to existing vendors is strong; switching requires a compelling reason AND trust in you personally
  • Gender dynamics: in mixed settings, take cues from the client
Decision-making
  • Senior leadership decides — but a trusted internal champion is essential
  • Vision 2030 context is a door-opener: "supporting digital transformation of corporate operations"
  • Procurement processes can be long and formal in large firms
Meeting etiquette
  • Be punctual; meetings may start late — remain patient
  • Formal dress is expected; avoid overly casual attire even in summer
  • Do not schedule during prayer times or Ramadan if possible
  • Bring printed materials — they signal preparation
Key insight: In Saudi, you are not selling software — you are selling a long-term partnership. Frame BizAway as "your local travel management partner" not just a platform.
🇶🇦

Qatar — Government & Enterprise Accounts

Doha · Event-driven growth · Conservative & structured
Communication style
  • Formal and measured — do not rush the conversation
  • Qataris appreciate thoroughness and prepared presentations
  • English widely used in business, but Arabic acknowledgment is valued
Relationship & trust building
  • Very relationship-driven — expect 2–3 meetings before any commercial discussion
  • Government-linked entities dominate the market; relationships at the top matter
  • World Cup legacy has opened minds to international vendors — use it as context
Decision-making
  • Hierarchical, often committee-based in large orgs
  • Budget approvals can take months — build a long pipeline
  • Qatar National Vision 2030 and ongoing infrastructure investment = strong travel demand
Meeting etiquette
  • Very formal; err on the side of over-dressing
  • Never turn down hospitality — coffee, dates, tea
  • Friday is the day of rest; Thursday afternoon pace slows
Key insight: Qatar deals move slowly but close firmly. Once you're in, you're in. Focus on quality of relationship over volume of touchpoints.
🌏

Expat-Led & Multinational Teams (MENA-wide)

Mixed nationalities · Process-driven · Global frameworks
Communication style
  • Western business norms apply — direct, structured, outcome-focused
  • Email and LinkedIn dominate; WhatsApp acceptable after rapport
  • Presentations expected to be polished and data-backed
Relationship & trust building
  • Less relationship-dependent than local companies — product sells itself more
  • Case studies from similar companies (same industry, similar size) are very effective
  • ROI and TCO arguments land quickly
Decision-making
  • Often multi-stakeholder with global HQ involvement
  • RFP/tender processes are common in large multinationals
  • Security and compliance requirements are strict — be prepared
Watch-outs
  • MENA regional HQ may not have final budget authority
  • Global TMC contracts can be hard to displace — focus on gaps (local inventory, 24/7 Arabic support)
  • Don't assume Western rapport-building styles will work with embedded local teams
Key insight: With multinationals, your fastest path to a win is proving you complement (or replace) their global TMC in MENA specifically — not globally displace it.

Plan outreach around these dates. Ramadan, Eid, and national holidays dramatically affect response rates and decision timelines.

Key Religious & Public Holidays — 2025/2026

EventApprox. Dates (2026)Countries AffectedSales Impact
Ramadan~20 Feb – 21 Mar 2026All MENASlow down Working hours shortened. Decision-making paused. Use for nurturing, not closing.
Eid Al-Fitr~21–24 Mar 2026All MENAFull stop 3–5 day public holiday. No business outreach.
Eid Al-Adha~28 May – 1 Jun 2026All MENAFull stop 3–5 day public holiday. Plan pipeline around it.
UAE National Day2–3 Dec 2026UAELow impact 2-day holiday; plan around it in UAE.
Saudi National Day23 Sep 2026KSALow impact 1-day public holiday in Saudi.
Qatar National Day18 Dec 2026QatarLow impact 1-day public holiday in Qatar.
Islamic New Year~17 Jul 2026All MENAMinimal Generally just a public holiday, brief pause.
Prophet's Birthday (Mawlid)~5 Sep 2026All MENALow impact 1-day holiday. Minor disruption.
Western Christmas/NY24 Dec – 2 JanExpat-heavy firmsSlow Expat decision-makers often on leave. Target local teams.

Cultural Norms to Always Remember

Friday is the Holy Day

Across all GCC countries, Friday is the equivalent of Sunday in the West. Never send cold outreach on Friday. The work week is Sun–Thu in UAE/KSA/Qatar. Saturday is often a half-day or full working day in UAE.

Ramadan Working Hours

Government and many private companies shift to reduced hours (~6h/day) during Ramadan. Decision-making slows significantly. Use Ramadan to nurture existing relationships — send thoughtful Ramadan Kareem messages, not sales pitches.

Prayer Times Matter

Schedule meetings to avoid the five daily prayer times, particularly Dhuhr (~midday) and Asr (~mid-afternoon). In Saudi Arabia this is strictly observed. Most meeting rooms in Saudi pause for prayer.

Summer Slowdown (Jul–Aug)

Many MENA executives travel to Europe or spend time with family in cooler climates during peak summer. Deal velocity slows Jul–Aug, especially in UAE. Keep pipelines warm but don't expect closures.

End-of-Year Budget Rush

Q4 (Oct–Dec) is often budget finalisation season. Many companies are under pressure to spend remaining budget or commit new budgets for next year. This is the highest-urgency window for closing deals.

Gifting Culture

During Ramadan and Eid, gifting is common and appreciated. A thoughtful corporate gift (dates, sweets) to key prospects reinforces relationships. Avoid alcohol-based gifts entirely. Ensure gifts are Halal-compliant.

A practical guide to what to focus on each quarter, factoring in cultural rhythms, travel seasons, and budget cycles in MENA.

Q1 · Jan – Mar
New Year Momentum + Ramadan Transition
  • Jan: Strong push — fresh budgets approved, decision-makers back from holidays
  • Feb: Accelerate pipeline before Ramadan slowdown
  • Mar: Ramadan begins (~20 Mar) — pivot to nurturing; demos ok in early March
  • Focus: Close deals already in late pipeline; new biz prospecting in Jan–Feb
  • Events: GSTF Dubai (Jan), IDEX Abu Dhabi (Feb, odd years)
Q2 · Apr – Jun
Post-Eid Sprint + Early Summer
  • Apr: Strong rebound after Eid — pent-up decisions, re-engage all stalled deals
  • May: Good momentum; Eid Al-Adha disrupts late May/June
  • Jun: Summer begins; pace slows as executives plan July breaks
  • Focus: Fast follow-ups post-Eid; push for signed contracts before summer
  • Events: Arabian Travel Market (ATM) Dubai — prime networking week
Q3 · Jul – Sep
Summer Maintenance + September Restart
  • Jul–Aug: Low deal velocity; many DMs on summer leave in Europe
  • Use to build new prospect lists, update materials, sharpen pitch
  • Sep: Strong restart — everyone back, Q4 planning begins
  • Focus: Account management of existing clients; light new-biz prospecting
  • Events: Saudi National Day (23 Sep) — relevant for KSA prospects
Q4 · Oct – Dec
Budget Season & Year-End Close
  • Oct–Nov: Peak sales window — budgets being allocated, urgency high
  • GITEX Dubai (Oct) — major tech event, huge for networking and pipeline
  • Dec: Year-end pressure to commit budgets; UAE National Day (2–3 Dec)
  • Focus: Close everything in pipeline; get contracts signed before Christmas break
  • Events: GITEX (Oct), Dubai Airshow (Nov, odd years)

Sector-Specific Travel Seasonality

Pharma & Healthcare

Year-round, peaks Q1 & Q4

Medical conferences (Arab Health Jan, CPHI), sales force travel to regional markets. Budget cycles typically Jan–Dec. Compliance-driven procurement.

Fintech & Tech

Q1, Q3 (events), Q4 (budget)

GITEX (Oct) is the anchor event. Startup hiring peaks in Jan creates new traveller volume mid-year. Fast decision cycles — champion-led closes work well.

Construction & Real Estate

Q2 & Q4 strongest

Project kick-offs in Apr–Jun drive international travel. Year-end budget spend common. Senior leadership travel for investor meetings peaks Oct–Nov.

Logistics & Maritime

Consistent year-round

Ops teams travel regardless of season. Port visits, vessel inspections, supplier meetings in Asia. Less holiday-sensitive than other sectors.

Media & Events

Event-cluster driven

Peaks around Dubai Events Calendar: Feb (Art Dubai), May (Cannes Lions prep), Oct (GITEX), Nov (F1 Abu Dhabi). Unpredictable but high volume.

Hospitality & F&B

Q4 & Q1 strongest

Winter tourist season (Oct–Mar) is when F&B and hotel groups are busiest and traveling most for sourcing, training, expansion. Summer is planning season.

Qualification Frameworks

SDR & SE Qualification

Two frameworks in use: BANT for SDRs qualifying new prospects quickly, and MEDDICC for Sales Engineers managing active deals to close. Use SPIN to structure your discovery questions within both.

SDR Qualification Framework
BANT — Qualify Fast, Qualify Early
Use BANT on the first call or LinkedIn conversation to decide if a prospect deserves a full discovery. In MENA, never ask budget directly — proxy it.
B
Budget
Does the company have the means to pay — even if not yet allocated?
Proxy questions
"How many people travel regularly?" → Estimate spend · "Is travel managed by finance or ops?" → Budget ownership · "Do you have a current agency contract?" → Committed spend signal
A
Authority
Can this person buy — or can they get you to the person who can?
Proxy questions
"When you brought in a tool in the past, who was involved?" · "Who else would you loop in before committing to something like this?" · Green flag: CFO/Finance Director · Red flag: "I'll pass it along"
N
Need
Is there a real, felt pain — or just curiosity?
Proxy questions
"What's the biggest friction in your current travel process?" · "Has something happened that made you realise you need a better solution?" · Strong need = specific incident · Weak need = "just exploring"
T
Timeline
Is this active now or parked for later?
Proxy questions
"Is this something you're actively looking to fix this year?" · "Is there a budget cycle or contract end date driving this?" · Urgency = Q4 budget pressure, contract ending, growth spurt · No urgency = long cycle, needs nurturing
SDR decision rule: B+N confirmed = book discovery call. A+T unclear = still worth a call to map stakeholders. B or N missing = nurture, don't push. All four present = fast-track to demo.
SE / Account Executive Framework
MEDDICC — Qualify Every Deal to Close
Use MEDDICC throughout the sales cycle. If any element is missing, the deal is at risk. Score each dimension (1–3) at every pipeline review.
M — Metrics
What quantifiable outcome justifies the purchase?
"If BizAway saves you 15% on fares + 3 hrs/week of admin per traveller — what's that worth annually?" · Tie to CFO's language: cost saving, headcount avoided, audit-readiness. Without a number, the deal stalls at approval.
E — Economic Buyer
Who controls the budget and signs the contract?
Have we met them? Do they know about BizAway? Is the champion briefing them? Red flag: "I haven't looped in the CFO yet" at late stage. Action: always ask champion to introduce you upward.
D — Decision Criteria
What criteria will they use to choose?
"If you were scoring vendors, what would be your top 3 priorities?" · Common in MENA: local support, price, platform UX. Rare but important: API integration, GDPR, duty of care. Shape these early — don't let a competitor define the criteria first.
D — Decision Process
What are the exact steps from demo to signed contract?
"Walk me through what happens from 'this looks good' to 'we're live'." · Map every gate: legal, IT security, procurement, board. Assign time to each. If you don't know the process, you can't forecast the close date.
I — Identify Pain
What specific, quantifiable problem is driving this now?
Vague pain = slow deal. Specific pain = urgency. Best: "Our month-end reconciliation takes 4 days and we still can't get the number right." This becomes your headline in the proposal. Connect every feature to this pain, nothing else.
C — Champion
Who inside the org will fight for BizAway when we're not there?
Does the champion have access to the Economic Buyer? Are they motivated (their problem gets solved)? Can they coach us? No champion = deal dies quietly. Build the champion before you need them — not after the proposal is out.
C — Competition
Who else are they evaluating — and do we know our win angle?
"Are you looking at anything else at the moment?" · Know the competitor answer before the prospect brings it up. Each competitor has a pre-built win angle in Module 02. If competition is unknown, assume FCM and WhatsApp are in the mix.
Deal health rule: Score each dimension 1–3. Total ≥ 16 = active opportunity. 10–15 = needs work on specific gaps. <10 = at risk — identify what's missing and build a plan. Review at every pipeline call.
Discovery Question Structure — SPIN
S
Situation
How does travel work today?
P
Problem
What's frustrating about it?
I
Implication
What does that cost you?
N
Need
What would good look like?
Part 1 — Spend Discovery+

Objective: Estimate annual travel spend without ever asking the number directly.

To understand volume
  • ""How many people in your organisation travel regularly — at least once a month?"
  • ""Is travel mostly regional — within the GCC — or do you send teams internationally as well?"
  • ""What's driving the travel right now — sales, operations, medical affairs...?"
To understand structure
  • ""Is travel managed centrally, or does each department book on its own?"
  • ""Are you using a travel agency today, or is most of it booked direct — Booking.com, Emirates app?"
  • ""Is there a travel policy in place, or is it more informal at this stage?"
Listen for: 20+ regular travellers = likely €150K+ spend · "Each dept books its own" = fragmented, no visibility · "We use a travel agent on WhatsApp" = no platform, perfect entry point
Part 2 — Pain Point Discovery+

Objective: Surface the specific friction that makes this urgent.

Walk them through a real scenario
  • ""Walk me through what actually happens when someone needs to fly to Riyadh next week — from the moment they decide they need to go, to the moment they're on the plane."
  • ""At month-end, when you're trying to reconcile travel spend — what does that process actually look like? How long does it take?"
  • ""When a trip gets cancelled last minute, what happens? Do you recover the cost easily?"
  • ""Have you ever had a traveller stranded somewhere at an odd hour who couldn't get help fast?"
For CFO / Finance personas
  • ""Can you tell me right now, off the top of your head, what you spent on travel last month?"
  • ""Do you know how many airlines and hotels your agent actually has access to?"
For HR / Admin personas
  • ""How many messages do you get per week from people asking about travel — bookings, changes, questions?"
  • ""If a traveller messages you at 11pm because their flight's cancelled, what happens?"
Listen for: "We reconcile at month-end and it takes days" · "Travellers book their own and submit receipts" · "Our agent handles it" + hesitation · "We don't really track it"
Part 3 — Decision Maker Mapping+

Objective: Understand who needs to say yes — without asking "who's the real decision maker?"

  • ""When you've brought in a new tool or platform in the past — who tends to be part of that process?"
  • ""Who in your team would be the main person working with a platform like this on a daily basis?"
  • ""Is there a formal procurement process — does it need to go through a tender?"
  • ""Are there any existing contracts you'd need to work around — an agency contract with a minimum term?"
Listen for: "It's really my decision" (probe gently — "and who else would you loop in before signing?") · "I'd need to check with my CFO" → map that person next, get a name · "We have a procurement process" → ask for steps and timeline, don't assume it's a blocker
Part 4 — Timeline & Decision Criteria+

Objective: Understand what it takes to get a yes, and when.

  • ""Is this something that's actively on your agenda to fix this year, or more of an 'eventually we should deal with this'?"
  • ""If we showed you something in the next few weeks that ticked all the boxes — what would the process look like from your side to go from 'this looks good' to 'let's start'?"
  • ""What would need to be true for you to feel confident making a change?"
  • ""Have you looked at anything similar before? What stopped it from moving forward?"
Create urgency if there is none: "Most companies who make a move do it when they hit a certain travel volume or when there's been a specific incident. Has either of those happened?"
CFO · One question
"Can you tell me right now what you spent on travel last month — or would you need to dig for it?"
If they can't answer quickly, you've identified the pain. Use it.
HR / Admin · One question
"How many messages do you get a week from people asking about travel?"
If they laugh or sigh before answering, you've found your champion.
C-Suite · One question
"Do you ever feel like you don't have a clear picture of what travel is costing the business?"
Don't qualify on travel ops — qualify on business impact.
IT / Procurement · One question
"When you bring in a new SaaS platform, what does your security review process look like?"
Lead with compliance and integration, not cost. They're usually gatekeepers, not buyers.

Green Flags — Accelerate

  • → They describe a specific incident where travel went wrong
  • → They don't know their monthly travel spend off the top of their head
  • → They mention WhatsApp or email as how travel is "managed"
  • → They ask about pricing or onboarding timeline unprompted
  • → Their contract with the current agency is ending soon
  • → They say "my CFO has been asking about this"

Red Flags — Slow Down

  • → "We only have 5–10 people who travel" — below viability threshold
  • → "We just signed a 3-year contract with our agency last month"
  • → "The CEO handles all the travel himself" — no scale
  • → "We're happy with how things work" + can't name one friction point
  • → "Send me some information" with no follow-up meeting booked
  • → No budget cycle, no internal pressure, no timeline
Pricing Reference — For SDR Use Only
Self-Service Booking
AED 40
per Booking Code (BC)
Flights, hotels, cars, trains, ferries — booked on the platform directly
WhatsApp-Assisted (TED)
AED 55
per Booking Code (BC)
TED team books on the traveller's behalf via WhatsApp
Always Included
No extra charge
Changes · Cancellations · Check-in · Boarding pass · Out-of-hours support · Complaint handling
Group Trips
2–3% / BC
2% if booked >30 days in advance · 3% if ≤30 days · AED 200 if quoted but not booked
The key differentiator to communicate

BC = Booking Code — one booking, one fee, regardless of how many passengers are on it. Traditional TMCs charge per ticket, per segment, per traveller — costs multiply fast on group bookings. BizAway does not.

Contract terms
  • → 12 months, auto-renewing
  • → 30-day notice to exit — no lock-in trap
  • → Monthly invoicing, credit line
  • → Zero setup fee, zero deposit
When prospect asks "how much?"
Don't quote AED 40 immediately. First say: "It's a flat fee per booking — not per passenger. So whether you're booking one person or six on the same trip, it's one charge." Then offer a demo to show them the platform before discussing specifics.
Module 04

Outreach Strategy

Channel priorities, event calendar, ABM targets, and seasonal considerations for MENA outreach.

ChannelBest ForMENA EffectivenessKey Notes
LinkedInCFO, Finance Director, C-Suite
Connection note → value post → DM. Never sell in first message. Comment on their content first.
EmailFinance, IT/Procurement
Short, no attachments in first email. Subject line is everything. Tuesday–Thursday, 9am–11am GST.
WhatsAppHR/Admin, warm intros
Only after meeting or warm intro. Keep brief. Voice notes acceptable after rapport built.
PhoneMid-market ops managers
Use for follow-up, not cold. Gatekeepers are strong. Best: call after LinkedIn engagement.
EventsAll personas
Highest ROI channel in MENA. Pre-book meetings 3 weeks before. In-person > everything.
ReferralAny — warm intro
Highest conversion in region. Prioritise asking every client for 2 introductions per quarter.
Jan–Feb

LEAP (Riyadh)

Saudi tech flagship. 200,000+ attendees. Book booth/meetings 3 months in advance. Key for fintech, tech, consulting outreach in KSA.

Mar

ATM — Arabian Travel Market

Dubai. Biggest travel & hospitality event in MENA. Essential attendance. High density of target personas — real estate, hospitality, airline execs.

Feb

Arab Health

Dubai World Trade Centre. 55,000+ attendees. Primary event for pharma and healthcare sector outreach. Set up pharma meetings around this.

Apr

Big 5 Construction

Dubai. Largest construction event in MENA. Construction and real estate sector activation. Target project finance and procurement teams.

May

FinTech Abu Dhabi

ADGM. Key fintech event. Good for Wio Bank, Magnati, ADIB Digital targets. Network through ADGM ecosystem.

Oct

GITEX Global

Dubai. Biggest tech event in the region. 170,000+ attendees. Fintech, tech sector. BizAway should have visible presence.

Nov

Abu Dhabi Energy Week

ADNOC-anchored. Oil & gas, energy sector. ADIPEC also in this window. Energy and marine sector outreach.

Ongoing

Ramadan / Eid

Avoid cold outreach. Relationship maintenance only. Eid gifts/greetings to warm contacts. Resume outreach 2 weeks after Eid Al Fitr.

Jul–Aug

Summer Slowdown

Decision-makers travelling or in home countries. Focus on content, LinkedIn posts, nurture sequences. Prospecting resumes September.

High-priority named accounts requiring coordinated, multi-touch outreach campaigns. Assign one owner per account.

Upsell — Existing Client

Rotana Hotels

Current index likely below 50%. Large travel programme across 40+ properties. Potential to triple current revenue with full rollout.

Entry pointCorporate office procurement team → demonstrate property-level cost reporting.
Upsell — Existing Client

Tamara

€374K current, €780K target (34.8% index = massive gap). Scaling BNPL company. Need to grow with their headcount.

Entry pointCFO review meeting → show index gap and untapped spend.
New Logo

Tabby

BNPL competitor to Tamara. Similar profile. If we win Tamara, Tabby is a natural reference case. Dubai-based.

Entry pointLinkedIn → Head of Finance/CFO. Tamara reference if approved.
New Logo

Julphar Pharma

Ras Al Khaimah listed pharma. Regional manufacturer with significant travel — regulatory visits, distributor meetings, clinical monitoring.

Entry pointFinance Controller + Compliance Officer. Arab Health timing.
New Logo

Aldar Properties

Abu Dhabi listed real estate. Large development portfolio. Project-coded booking is the unique pitch.

Entry pointHead of Finance or Group CFO. Project P&L accuracy message.
New Logo

Wio Bank

Abu Dhabi neobank, ADGM-regulated, scaling fast. Fintech profile identical to Tamara. Tech-savvy buyers.

Entry pointCOO or Head of Operations. Demo-first approach via FinTech AD event.
Module 05

Message Templates

Ready-to-use copy across LinkedIn, email, WhatsApp, and phone. Adapt names and sector — keep the structure.

LinkedIn — Connection Note (Generic)+
Hi [Name], I lead BizAway's Middle East operation — we help mid-market companies in [sector] manage business travel with full cost visibility and no platform fees. Thought it was worth connecting. — Fabio
LinkedIn — Follow-Up DM (after connection accepted)+
Thanks for connecting, [Name].

Quick context: BizAway manages business travel for companies like [relevant client in their sector] here in the UAE. We give finance teams full spend visibility and HR teams a platform their travellers actually use — without the set-up fees or licence costs of the big platforms.

Worth a 20-minute call to see if it's relevant for [Company]? Happy to show you what it looks like in practice.
Email — Cold Outreach to CFO / Finance Director+
Subject: Travel spend visibility for [Company] — no fees, no lock-in

Hi [Name],

I run BizAway Middle East. We manage business travel for companies like [relevant reference client] across the UAE.

One question I get from every CFO we talk to: "Why does it take us 3 days to figure out what we spent on travel last month?"

BizAway gives you real-time travel spend by department, project, and cost centre — consolidated into one invoice, one report, on the first of every month.

No setup fees. No monthly subscription. One flat fee per booking — that's it.

Worth 20 minutes? I can show you what it looks like for a company your size.

Best,
Fabio Prestijacopo
Managing Director, BizAway Middle East
fabio.prestijacopo@bizaway.com | bizaway.com
Email — Cold Outreach to HR / Ops Manager+
Subject: Still managing travel on WhatsApp?

Hi [Name],

I'll be direct: most HR/Ops managers I talk to in Dubai are still handling business travel through a combination of WhatsApp, email, and someone's personal credit card.

It works — until someone gets stranded at 2am in Riyadh, or finance asks for a breakdown of travel by department.

BizAway replaces all of that with one platform. Your team books themselves (it's as easy as Booking.com). Policy is enforced automatically. And if anything goes wrong, TED — our support team — is available 24/7.

No setup fees. No monthly subscription. Live within 2 weeks.

Happy to show you a 15-minute demo whenever suits.

Fabio
Email — Pharma / Field Sales Specific+
Subject: Travel tracking for [Company] field teams — worth 20 minutes?

Hi [Name],

We manage travel for Menarini META across the Gulf — handling medical rep travel, conference bookings, and HCP visit documentation across multiple territories.

The challenge most pharma finance teams describe: reconstructing which trip went to which territory at month-end, from memory.

BizAway assigns every booking to the territory, product line, and cost centre at point of booking. Your finance team gets clean data every month — ready for audit, no reconstruction.

Would it be useful to see how we do it for Menarini?

Fabio Prestijacopo
BizAway Middle East
WhatsApp — Follow-Up After Meeting+
Hi [Name], great to meet you today. As discussed, I'll send the deck + a short video of the platform to your email.

Key point to share with [CFO/Finance]: no setup cost, flat fee per booking — we're live within 2 weeks. Happy to do a quick demo with the full team whenever works.

Talk soon, Fabio
Objection Handling — Quick Reference+
ObjectionResponse
"We have a travel agent we trust"Trust is good. Visibility is better. BizAway works alongside your agent, or replaces them — your choice. Either way, you get the data you don't have now.
"We don't travel enough to justify it"No minimum booking volume. No monthly subscription — you pay a flat fee per booking and nothing when you don't travel. There's no downside to having it.
"The GDPR contract is a problem"The contract protects your employees' passport and payment data at European standard. Your current travel agent has no such obligation. It protects you, not us.
"We're happy with what we have"What does your travel spend report look like right now? [pause] Most companies happy with their current setup can't answer that in under 5 minutes. That's the gap we close.
"We need to check with HQ"Understood. We can provide a one-pager for your global travel team and a GDPR compliance pack for procurement. What does your HQ actually need to approve a regional vendor?
"It's not the right time"There's no implementation project — you're live in 2 weeks. The cost of waiting is whatever you spend on travel this quarter with zero visibility. When would be a better time?
Module 06

Sector One-Pagers

8 sector-specific one-pagers — download the PDF, customise the copy for your prospect, and send. Based on the BizAway OnePager A4 template.

💊

Pharmaceutical & Healthcare

Territory tracking · Compliance · Audit trails

Addresses compliance documentation, territory-coded booking, field sales policy enforcement, and conference travel. References Menarini META.

💳

Fintech & Financial Services

Scaling chaos · Compliance · Real-time dashboards

Built for fast-scaling fintechs. Account tagging for cost-of-sale, approval workflows, BizzyFlex. References Tamara.

📊

Consulting & Professional Services

Client-coded booking · Billable hours · BizzyFlex

Built around billable hour loss from travel admin. Client-matter coding, last-minute rescheduling with BizzyFlex. References Fragomen ME.

🎬

Media Agencies & Creative Companies

Last-minute shoots · Client billing · Freelancers

Project-coded booking for clean client/agency billing split. BizzyFlex for production schedule changes. Freelancer platform access.

🏥

Healthcare Organisations

Duty of care · Live tracking · CME documentation

Real-time traveller map, department-level policies, CME tracking, consolidated invoicing. 24/7 TED for clinical emergencies.

💻

Technology Companies

Consumer UX · API integrations · Cost-of-sale tagging

Platform your engineers actually use. HRIS auto-onboarding, account tagging for unit economics. References Digital Assets, Omnix, DataScience ME.

Marine & Offshore Companies

Vessel-coded booking · Crew changes · VOC reporting

Vessel-level cost allocation, crew rank policies, 24/7 TED for crew changes, emergency protocols. Deep MENA maritime knowledge.

🏗

Construction & Engineering

Project-coded travel · Multi-project dashboard · Site visits

Project P&L accuracy through tagged booking. Multi-project dashboard for 50+ concurrent sites. References Footprint RE, RAK Properties, Peikko.

Module 07

LinkedIn Post Campaigns

10 posts with full copy. Click "Read more" to expand any post. Download the image card as a PDF to attach or use directly.

1

The Cost of Unmanaged Travel

Most companies don't know what they spend on travel. They have receipts. They have card statements. They have a spreadsheet someone built three years ago that nobody updates anymore. But ask the CFO what travel cost last quarter, broken down by department? Silence. At BizAway, we've seen companies cut their travel spend by 20–30% in the first six months. Not by flying less. By simply being able to see what they were spending. Visibility is the first step. If you don't know what you're spending, you can't manage it. 💬 What does your travel reporting look like today?
Read more ↓
#CorporateTravel #MENA #TravelManagement #UAE #FinanceLeadership
Image Card (PDF)
2

Pay-As-You-Go Pricing

Here's how most enterprise travel platforms charge you: → Implementation fee: AED 20,000+ → Annual licence fee: AED 500–1,000 per user → Minimum commitment: 12–24 months Here's how BizAway charges you: → Setup: AED 0 → Licence fee: AED 0 → Minimum commitment: none → Pay only for what you book. No lock-in. No sunk cost. No risk. We're confident enough in the product that we don't need to trap you in a contract.
Read more ↓
#CorporateTravel #UAE #TravelTech #NoLicenceFee #MENA
Image Card (PDF)
3

WhatsApp vs. BizAway

The most common corporate travel setup in the UAE: 📱 A WhatsApp group 📧 A travel agent's personal email 💳 Six different credit cards 📊 Zero reporting It breaks when: someone gets stranded at 2am in Riyadh. Finance asks for a breakdown by department. A flight is cancelled and nobody knows who to call. BizAway replaces all of that with one platform. Every booking, every policy, every invoice — in one place.
Read more ↓
#UAE #CorporateTravel #TravelManagement #OperationsLeadership
Image Card (PDF)
4

BizzyFlex — Flexible Cancellation

A meeting gets rescheduled. A client pushes the date. A project milestone moves. In the GCC, this is not the exception. This is Tuesday. Most travel booking tools leave you with two options when plans change: 1. Lose the money 2. Fight with the airline for a credit note nobody will ever use BizzyFlex works differently. Cancel any booking up to 3 hours before departure — and get 80% back. No penalty. No questions asked. We built it because the region demanded it.
Read more ↓
#BizzyFlex #CorporateTravel #UAE #BusinessTravel #GCC
Image Card (PDF)
5

Duty of Care — Where Are Your People?

Where are your people right now? If you had to answer that in the next 60 seconds — could you? Duty of care isn't just a nice concept. In a region where geopolitical situations can shift quickly, knowing where your travelling employees are isn't optional. The scenario: regional tension escalates overnight. You have 12 employees across 4 countries. HR is trying to reach them via WhatsApp. Nobody knows which hotel they're in. BizAway gives you a live map. Every traveller. Every booking. Every location. In real time.
Read more ↓
#DutyOfCare #CorporateTravel #TravelRisk #HRLeadership #MENA
Image Card (PDF)
6

MENA Founder Story (Fabio)

Eighteen months ago I moved to Dubai to build BizAway's Middle East operation from scratch. No clients. No local brand. No team. My thesis: corporate travel in MENA was massively underserved by technology. The established players were either too expensive, too complex, or too focused on enterprise accounts. The local market was dominated by traditional travel agents with no platform. There was a gap. We built into it. Today BizAway manages travel for companies across UAE, KSA, and the wider Gulf — from marine and construction to fintech and healthcare. We're still early. If you're building a company in this region — let's talk.
Read more ↓
#BizAway #MENA #UAE #FounderJourney #TravelTech #Dubai
Image Card (PDF)
7

Pharma Field Sales Travel

Pharmaceutical companies in MENA have a travel problem nobody talks about. Your medical representatives are on the road constantly — HCP visits, CME events, symposia, product launches across multiple territories. At the end of the quarter, finance is trying to reconstruct which trip went to which territory, from memory. In Excel. This matters because regulatory compliance requires documentation. Territory P&Ls require accurate cost allocation. And audit trails require more than a pile of receipts. BizAway tags every booking to the territory and cost centre at point of booking. Clean data, every month.
Read more ↓
#Pharma #MENA #CorporateTravel #FieldSales #ComplianceTravel
Image Card (PDF)
8

Fintech Scaling (Series A→C)

Fintech companies scale fast. Series A: 15 people. Travel is easy. Series B: 60 people. Someone's personal card gets maxed on a business trip. Series C: 150 people. You now have a travel problem, an expense problem, and a compliance problem — and nobody owns any of them. This pattern is entirely predictable. The fix is simpler than most founders expect: one platform, zero setup cost, consumer-grade UX. Live in 2 weeks. If you're between 30 and 300 people, let's talk before it becomes a bigger problem.
Read more ↓
#Fintech #UAE #Startup #ScaleUp #CorporateTravel #GCC
Image Card (PDF)
9

Construction Project Tracking

On a fixed-price contract, every dirham over budget comes out of your margin. Construction and engineering companies know this better than anyone. What surprises most project finance teams when they see their BizAway dashboard: travel was one of their biggest uncontrolled line items — and they had no idea. Site visits booked at last-minute rates. Engineers in the wrong hotel. None of it tagged to the project code — none of it visible until the month-end reconstruction. BizAway assigns every booking to a project code at point of booking. Your PM dashboard shows travel spend per project in real time. When you're running 10 concurrent projects across three countries, this is the difference between knowing your numbers and guessing them.
Read more ↓
#Construction #Engineering #ProjectManagement #UAE #MENA
Image Card (PDF)
10

GDPR — The Contract Protects You

We ask every new client to sign a contract before going live. In the UAE, where many relationships run on trust and a handshake, this sometimes gets a raised eyebrow. Here's why it exists — and why it's actually in your favour. BizAway operates under GDPR. The contract is our legal obligation to handle your employees' personal data (passport details, payment information) at European standard. Your current travel agent has none of these obligations. Your WhatsApp group definitely doesn't. The contract protects your people's data. Not us. With UAE PDPL, Saudi PDPPL, and Qatar PDPPL all now in force — working with a vendor already compliant at European standard isn't a friction point. It's a head start.
Read more ↓
#GDPR #DataProtection #UAE #CorporateTravel #TrustInBusiness #MENA
Image Card (PDF)
Explainer Assets

Mini Videos

Four animated explainers covering the core BizAway story. Open in a new tab to play — use arrow keys or on-screen controls. Space bar to pause.

30 seconds

How BizAway Works

The full product story in 6 slides — the problem, the platform, policy enforcement, real-time reporting, 24/7 support, and the close.

▶ Play video
Best for: first meeting / LinkedIn DM follow-up
25 seconds

The 3 Costs of Business Travel

Time cost, fare cost, platform fee — most companies only see one. Built from the noon demo. Lands perfectly with CFOs.

▶ Play video
Best for: CFO / Finance Director conversations
25 seconds

BizzyFlex — The Safety Net

Cancel any booking, any time, full refund — the story of why non-refundable tickets cost companies twice. Direct answer to the FlexiPerk question.

▶ Play video
Best for: objection — "we need flexibility"
30 seconds

Why BizAway vs. The Others

Honest competitor comparison — Navan, SAP Concur, dnata. Includes real user quotes and the competitive matrix showing BizAway's white space.

▶ Play video
Best for: late-stage — "we're also looking at X"

How to use these in demos

Opening / intro call
Play "How BizAway Works" as your screen-share opener. Runs automatically — no prep needed.
CFO in the room
Lead with "The 3 Costs" — pause on the platform fee slide and ask: "Do you know what your current TMC charges per booking?"
Competitor question raised
Run "Why BizAway vs. The Others" — then stop on the competitive matrix and let it sit for a moment.
Objection: "we need flexibility"
Open BizzyFlex — pause on the scenario slide and ask: "Has that ever happened to your team?"
Module 08

LinkedIn Target Contacts

24 verified contacts across 8 sectors — real people, confirmed in role, with personalised connection notes ready to send. Sorted by sector; priority send order at the bottom.

Always double-check before reaching out. Roles change — the person listed may have moved to a new position or company. Verify on LinkedIn before sending any message.

Ranked by timing opportunity and ICP fit. Send in this order for highest response rate.

PriorityContactTitleCompanyWhy nowLinkedIn
Send todayKhalid MalkawiCFOJulpharNew CFO Sep 2024 from Hikma — optimal honeymoon windowOpen →
Send todayVarun KohliCFOServiceplan MEAppointed Nov 2025 — building infrastructure nowOpen →
Send todayImane El AsrarFinancial DirectorMullenLowe MENAFully verified, clean ICP fit, direct decision-makerOpen →
Send todaySaurabh GuptaGroup Finance DirectorZulekha HealthcareBig 4 background, $440M group, verified profileOpen →
Send todayPeter TavenerCFO & COOBeehiveSingle decision-maker for both finance and operationsOpen →
This weekDavid HeymanGroup CFOEmirates Hospitals GroupGroup in restructuring — cost focus is very highOpen →
This weekPrakash SunkaraCFOWio BankPost-profitability cost discipline; growing teamOpen →
This weekRahul BhandariGroup CFOAl NaboodahBoard-level CFO, strong construction ICP fitOpen →
This weekAlex AclimandosCFOGulf Marine ServicesLSE-listed, large crew travel spendOpen →
This weekStefan CarlssonGroup CFOUnifonicMulti-country tech CFO based in DubaiOpen →
Next weekAhmed OsamaFinancial ControllerTabbyPre-IPO compliance focus; no named CFO publiclyOpen →
Next weekRicky ThirionGroup CFOG4230+ countries — longer cycle but high ACVOpen →
Next weekFrancisco De SouzaFinance ManagerTBWA\RAADMay need to escalate to MD if slow to respondOpen →
Next weekRakesh KabraGroup CFOWade AdamsAED 5bn order book, multi-country project travelOpen →
Next weekBilal EjazFinancial ControllerGlobalpharmaSmaller company — lower ACV but fast to closeOpen →
Verify firstJoseph ChoueifatiRegional Office ManagerKearney MEConfirm current role before sendingOpen →
Verify firstElie HabibCEOAnghamiCEO-level — longer cycle, make sure no CFO firstOpen →
Verify firstVijil K KAccounts ManagerMARCAPAccounts Manager level — confirm authorityOpen →
Find URLAkkineni SekharSVP OperationsNeopharmaConfirmed in role — find LinkedIn URL manuallySearch "Akkineni Sekhar Neopharma"
Find URLAmmar HejlehCFOUNECConfirmed via ZoomInfo — find LinkedIn URL manuallySearch "Ammar Hejleh UNEC"
Find URLVikas PapriwalHead of MEAFTI ConsultingNamed in press — find LinkedIn URL manuallySearch "Vikas Papriwal FTI"
Find URLAdnan ZaidiManaging DirectorProtiviti MENamed in company sources — find LinkedIn URL manuallySearch "Adnan Zaidi Protiviti"
Find URLCurrent CFOCFOMedcare HospitalsVerify current CFO via company LinkedIn page firstCheck linkedin.com/company/medcareae
Find URLRahul DaveFinance ManagerMubarak MarineConfirmed — confirm authority level before sendingOpen →
Pharmaceutical · Ras Al Khaimah · LSE-listed

Julphar (Gulf Pharmaceutical Industries)

UAE's first pharma manufacturer, 2,500 employees, 50+ countries. Field sales + regulatory travel across MENA.

Khalid Malkawi

Chief Financial Officer

Appointed CFO Sep 2024 from Hikma Pharmaceuticals (MENA CFO) — already understands TMC value, fresh mandate to find efficiencies.

Open profile →
Hi Khalid — congratulations on the Julphar CFO role. Managing pharma travel across 50 markets is complex. BizAway offers territory-coded bookings, compliance audit trails, and no mark-up fees — Menarini META uses us across MENA. Happy to share how it works. Fabio, BizAway Dubai.
Pharmaceutical · Dubai · Dubai Investments subsidiary

Globalpharma LLC

Generic pharma manufacturer, ~215 employees, distributing across 14 GCC and African markets.

Bilal Ejaz

Financial Controller

ACCA-qualified. Lean company with no dedicated CFO — controller directly manages travel and expense vendor decisions.

Open profile →
Hi Bilal — I work with several UAE pharma companies on corporate travel. For a multi-market operation like Globalpharma, BizAway gives you full booking visibility, compliance trails, and BizzyFlex (cancel up to 3hrs before, 80% back). No setup fees. Worth a 20-min chat? Fabio, Dubai.
Pharmaceutical · Abu Dhabi · 3 continents

Neopharma LLC

Abu Dhabi pharma manufacturer, ~400–700 employees, manufacturing operations across 3 continents.

Akkineni Sekhar

Senior Vice President, Operations

SVP Operations controls procurement decisions including travel for a company with no dedicated travel manager.

Search: "Akkineni Sekhar Neopharma" on LinkedIn
Hi Sekhar — managing pharma operations across 3 continents means a lot of complex travel. BizAway gives ops teams real-time traveller tracking, department-level booking policies, and 24/7 human support — we go live in 2 weeks. Could be relevant for Neopharma. Fabio, BizAway Dubai.
Healthcare · Dubai / Sharjah · $440M group

Zulekha Healthcare Group

Private hospital group, $440M+ revenue, 4,000 staff, 550,000 patients annually. Inter-facility and international medical travel.

Saurabh Gupta

Group Finance Director

Chartered Accountant, Big 4 background, prior CFO experience — will evaluate vendors properly and makes decisions.

Open profile →
Hi Saurabh — healthcare groups like Zulekha move a lot of people across facilities and borders. BizAway gives finance teams real-time traveller visibility, duty of care tools, and department-level cost allocation — one flat fee per booking, live in 2 weeks. Worth exploring? Fabio, BizAway Dubai.
Healthcare · Dubai · ~1,900 employees

Emirates Hospitals Group

Multi-site hospital group, hospitals + specialty + urgent care centres. In restructuring/growth phase.

David Heyman

Group Chief Financial Officer

Cambridge-educated, prior King's College Hospital London UAE. Group in restructuring — CFO in cost-control mode.

Open profile →
Hi David — as EHG scales, travel costs compound fast. BizAway provides real-time traveller maps, duty of care, and department-level policy controls — no setup fees, no per-user licence. We work with healthcare groups across the UAE. 20 mins to walk you through it? Fabio, Dubai.
Healthcare · Dubai / Sharjah · JCI-accredited

Medcare Hospitals & Medical Centres

JCI-accredited hospital group, 20+ outpatient clinics (Aster DM ecosystem). Significant specialist and admin travel.

Verify current CFO

Chief Financial Officer

Previous CFO (Himanshu Garg) may have moved to KIMS Healthcare GCC. Check current CFO via Medcare's LinkedIn company page before outreaching.

Company page →
Hi [Name] — running travel for a JCI-accredited multi-site hospital means compliance and duty of care matter as much as cost. BizAway handles both — real-time traveller tracking, 24/7 human support, BizzyFlex cancellations. No fees to start. Fabio, BizAway Dubai.
Fintech · Dubai / KSA · $3.3B unicorn · Pre-IPO

Tabby

MENA's first fintech unicorn. BNPL across UAE, KSA, Kuwait. 10,000+ retail partners, IPO imminent.

Ahmed Osama

Financial Controller

No public CFO named. Financial Controller is the primary finance decision-maker for operational spend. Pre-IPO compliance focus is high.

Open profile →
Hi Ahmed — I run BizAway in the UAE, a corporate travel platform that tags every booking to cost centres automatically and goes live in under 2 weeks. Given Tabby's growth trajectory, thought it worth a quick conversation. Happy to share how we work with other MENA fintechs.
Fintech · Dubai DIFC · MENA's first P2P platform

Beehive

MENA's first regulated P2P lending marketplace (DIFC-licensed, backed by e& enterprise), AED 1bn+ deployed to UAE SMEs.

Peter Tavener

CFO & COO

Holds both CFO and COO — single decision-maker for travel budget and vendor approval. No committee needed.

Open profile →
Hi Peter — saw Beehive hit the AED 1bn milestone, impressive. I'm Fabio, MD of BizAway in Dubai. We help DIFC fintechs manage business travel with zero mark-ups and 24/7 human support. Could be useful as your BD team scales. Worth 20 mins?
Fintech · Abu Dhabi · UAE's first platform bank

Wio Bank

UAE's first licensed platform bank, ~200 employees, backed by ADQ/e&/FAB. Profitable in year one.

Prakash Sunkara

Chief Financial Officer

Reached profitability in year one — cost discipline is core focus. Scaling team means travel volume is rising.

Open profile →
Hi Prakash — loved your post on Wio's profitability milestone. I'm Fabio, MD of BizAway Dubai. We work with MENA fintechs on travel — no mark-ups, cancel up to 3hrs before for 80% back. Might be a good fit as Wio's team grows. Happy to share more.
Tech · Abu Dhabi · AI holding group · 30+ countries

G42

Abu Dhabi's leading AI holding company, ~1,300 direct employees, $1.5B Microsoft investment, subsidiaries in 30+ countries.

Ricky Thirion

Group Chief Financial Officer

Oversees group-wide finance across 30+ markets. Consolidated travel reporting and duty of care at this scale is a natural need.

Open profile →
Hi Ricky — I run BizAway in the UAE. We manage corporate travel for tech groups operating across MENA and beyond — one platform, real-time cost visibility, no mark-ups. With G42's scale across 30+ markets, thought it could be relevant. Happy to connect.
Tech · Dubai / Riyadh · Saudi CPaaS unicorn

Unifonic

Saudi unicorn, 500+ employees across UAE, KSA, Jordan and Pakistan. 10 billion annual transactions for enterprise clients.

Stefan Carlsson

Group CFO

Dubai-based CFO running multi-country finance — exactly the profile that benefits from cross-market cost consolidation.

Open profile →
Hi Stefan — I'm Fabio, MD of BizAway in Dubai. We handle business travel for GCC tech companies — multi-entity cost allocation, BambooHR/HiBob integrations, no monthly subscription fee. With Unifonic spanning UAE, KSA and beyond, might be worth a look. Coffee sometime?
Tech · Abu Dhabi · Nasdaq-listed · 130M users

Anghami

MENA's leading music streaming platform, $99.3M FY2025 revenue (+27%), 208 employees, Nasdaq-listed.

Elie Habib

Co-Founder & CEO (since April 2024)

Lean public company CEO with cost discipline focus after 27% revenue growth. Tech founder — responds to product-led pitches.

Open profile →
Hi Elie — congrats on $99M revenue and 27% growth — impressive for a listed MENA tech company. I'm Fabio, MD of BizAway in Dubai. We get tech teams off legacy travel tools in under 2 weeks — consumer-grade UX, no fees, 24/7 support. Worth a quick chat?
Consulting · Dubai DIFC / Riyadh · 246 staff MENA

Kearney Middle East

Global strategy consultancy, 246 staff across Dubai and Riyadh. GCC government, energy and private sector clients.

Joseph Choueifati

Regional Office Manager

Regional Office Manager owns operational infrastructure — including travel vendor relationships — across MENA offices.

Open profile →
Hi Joseph, I run BizAway in the UAE — we tag every booking to client/matter codes automatically, so consultants stop chasing travel receipts at engagement close. No setup fees, live in 2 weeks. Happy to show you how it works for consulting teams. — Fabio
Consulting · Dubai DIFC · Global restructuring & forensics

FTI Consulting Middle East

Global expert consulting firm (8,100 staff worldwide), growing DIFC hub covering restructuring, forensics and economic consulting.

Vikas Papriwal

Senior MD & Head of MEA

Leads entire MEA business. No separate COO/CFO layer publicly — MD is the decision-maker for operational vendor contracts.

Search: "Vikas Papriwal FTI Consulting"
Hi Vikas, I lead BizAway in the UAE — corporate travel built for consulting: every booking tagged to client matter, real-time spend by engagement, BizzyFlex for last-minute changes. No mark-ups, live in 2 weeks. Could be a clean fit for FTI ME. — Fabio
Consulting · Dubai DIFC / Abu Dhabi · Risk & audit

Protiviti Middle East

Risk, internal audit and financial advisory consulting, serving GCC banking and corporate clients from DIFC and Abu Dhabi.

Adnan Zaidi

Managing Director

Leads the member firm — no separately listed finance director publicly. MD is the right first contact for vendor decisions.

Search: "Adnan Zaidi Protiviti Middle East"
Hi Adnan, Fabio from BizAway Dubai. We help consulting firms tag travel to client projects automatically — clean audit trail, no mark-ups, 24/7 support. Live with several DIFC professional services firms in under 2 weeks. Worth a quick look? — Fabio
Media · Dubai · 217 staff · Adweek Global Agency 2024

TBWA\RAAD

One of MENA's most-awarded agencies, 217 staff. Clients: Apple, Nissan, Meta, KFC, NEOM. Heavy production travel.

Francisco De Souza

Finance Manager

Controls operational spend and vendor approvals — right level for a TMC conversation before escalating to commercial agreement.

Open profile →
Hi Francisco, I head BizAway in the UAE — we split bookings client-billable vs agency-funded at the point of booking, so production travel reconciliation takes minutes not days. BizzyFlex covers last-minute shoot changes. No setup fees. — Fabio
Media · Dubai · IPG-backed · Gerety MEA Agency 2025

MullenLowe MENA

IPG-backed integrated creative and communications agency, 80–110 staff, MEA Agency of the Year (Gerety Awards 2025).

Imane El Asrar

Financial Director

Confirmed Financial Director — directly owns travel spend approval and benefits from client-billable booking splits.

Open profile →
Hi Imane, I run BizAway in the UAE — we let agencies split travel as client-billable or agency-funded at booking, removing the end-of-month reconciliation pain. No mark-ups, 24/7 support, live in 2 weeks. Think it could work well for MullenLowe. — Fabio
Media · Dubai Design District · Germany's largest indie group

Serviceplan Group ME

Largest independent agency group in Germany's Dubai hub. Expanding into KSA. Brands: Serviceplan, Plan.Net, Mediaplus.

Varun Kohli

Chief Financial Officer

⚡ Hot timing: Appointed CFO November 2025 — actively building financial infrastructure now.

Open profile →
Hi Varun, congrats on the Serviceplan CFO role — great move. I head BizAway in the UAE. We help agencies split travel client-billable vs internal at booking, with BizzyFlex for production schedule changes. Worth a chat as you're setting up the new infrastructure? — Fabio
Marine · Abu Dhabi · LSE-listed · 13 vessels

Gulf Marine Services (GMS)

World's largest provider of self-propelled, self-elevating offshore support vessels. 727 employees, 13 vessels, London Stock Exchange listed.

Alex Aclimandos

Chief Financial Officer

Listed company CFO managing multi-currency crew logistics — owns travel spend and all TMC decisions.

Open profile →
Hi Alex, I work with offshore companies in the Gulf on cutting crew-travel costs — vessel-coded bookings, rank-based policies, 24/7 emergency support with no mark-ups. Running a similar programme with other UAE marine operators. Worth 20 mins? Fabio, BizAway Dubai
Marine · Dubai · 400+ employees · 38-vessel fleet

Mubarak Marine LLC

Dubai marine services company, 38-vessel fleet covering towage, salvage, offshore support and emergency response.

Rahul Dave

Finance & Accounts Manager

Controls finance and accounts for the entire company — gatekeeper for new vendor spend, will champion a tool that simplifies VOC reconciliation.

Open profile →
Hi Rahul, working with marine companies in Dubai on travel cost control — vessel-coded booking, crew rank policies, 24/7 emergency crew change support, zero mark-ups. Easy to reconcile against VOC. Would love to show you how it works. Fabio, BizAway Dubai
Marine · Abu Dhabi · 319 employees · UAE & KSA ops

MARCAP LLC (Marine Capabilities)

Abu Dhabi ship owner/operator, fleet of crew boats, PSVs, AHTSs (DP2) and pilot boats. Operations across UAE and Saudi Arabia.

Vijil K K

Accounts Manager

Manages accounts across a multi-vessel, multi-territory operation — will immediately understand vessel-coded cost allocation value.

Open profile →
Hi Vijil, I help marine companies in Abu Dhabi track crew travel spend per vessel — no mark-ups, instant VOC coding, 24/7 support for crew changes. Live with similar operators in the Gulf in under 2 weeks. Happy to show you a quick demo. Fabio, BizAway
Construction · Dubai / Abu Dhabi · est. 1976 · 21 active projects

UNEC (United Engineering Construction)

UAE general contractor, ~1,800 employees, 21 active projects across Dubai, Abu Dhabi and Sharjah. Site engineers travel constantly between projects.

Ammar Hejleh

Chief Financial Officer

Background in commercial management at major GCC contractors — will immediately see the value in per-project travel dashboards.

Search: "Ammar Hejleh UNEC" on LinkedIn (confirmed via ZoomInfo)
Hi Ammar, I work with UAE contractors on project-coded travel — real-time spend dashboards per project, BizzyFlex for last-minute site schedule changes, no mark-ups, live in 2 weeks. Running this with similar-sized contractors across Dubai. Worth a quick call? Fabio, BizAway
Construction · Dubai · Multi-project UAE & GCC

Al Naboodah Construction Group

Established UAE general contractor (civil, building, MEP). Multi-project across Dubai, Abu Dhabi and GCC with complex cost-centre requirements.

Rahul Bhandari

Group CFO

Board-level CFO evaluating any TMC against its ability to deliver project-level P&L visibility — exactly what BizAway delivers.

Open profile →
Hi Rahul, I help construction groups in the UAE allocate travel costs per project automatically — no mark-ups, real-time spend by cost centre, BizzyFlex for site changes up to 3hrs before travel. Similar profile to Al Naboodah. Happy to share specifics. Fabio, BizAway Dubai
Construction · Dubai · AED 5bn order book · UAE, Bahrain, Qatar

Wade Adams Contracting

UAE infrastructure contractor, AED 5bn order book, roads/bridges/marine infrastructure across UAE, Bahrain and Qatar.

Rakesh Kabra

Group Chief Financial Officer

CPA-qualified, prior GCC contractor CFO experience — controls vendor selection, cares deeply about project-level cost discipline.

Open profile →
Hi Rakesh, working with infrastructure contractors in Dubai on project-coded travel — automatic spend allocation per site, flat fee per booking, 24/7 support for emergency site travel, live in 2 weeks. Running it with similar-scale contractors now. Worth 20 minutes? Fabio, BizAway
Module 09

50 Prospect Companies

Mid-market UAE companies matching our ICP — manufacturing, tech, engineering, hospitality, healthcare, logistics. Up to 3 contacts per company. Tick "Contacted" and add your name to track who is working each account.

Reference

Glossary & Knowledge Base

Every term used in the playbook, explained. Share this with new team members or use it to prep before meetings with technically-minded prospects.

GDS
Global Distribution System
A network that connects travel agencies and booking platforms to airlines, hotels, and car rental companies in real time. Major GDSs include Amadeus, Sabre, and Travelport. Most traditional TMCs and OBTs source content through GDS.
BizAway angle: We use GDS plus direct airline connections and NDC content — giving access to more fares than pure-GDS competitors.
NDC
New Distribution Capability
An IATA standard that allows airlines to sell rich, personalised content (ancillaries, bundles, dynamic pricing) directly to travel sellers — bypassing the traditional GDS model. NDC enables access to fares not available through GDS.
BizAway angle: NDC integration means we surface more fares, better bundles, and airline ancillaries (seats, bags) that old TMCs cannot access.
TMC
Travel Management Company
A specialist agency that manages corporate travel for companies. Services typically include booking, policy management, reporting, and traveller support. BizAway is a next-generation TMC — combining tech platform with human service.
BizAway IS a TMC. When prospects say "we use an agency," they mean a TMC. The question is whether it's a legacy one or a modern one.
OBT
Online Booking Tool
The self-service platform employees use to book travel within company policy. BizAway's platform is an OBT — travellers log in, search, book, and manage trips without calling an agent. The best OBTs enforce policy automatically.
Many mid-market MENA companies have no OBT — all bookings go through a PA or WhatsApp. This is BizAway's primary displacement target.
TTV
Total Travel Value
The total value of all travel booked through a platform or agency in a given period. TTV is a key size indicator for TMCs and for assessing prospect size. A company with 200 travellers flying monthly might have a TTV of €2–5M/year.
When qualifying prospects, estimating TTV helps size the opportunity. A €1M TTV account at our fee structure is a meaningful AED contract.
cTTV
Contracted Total Travel Value
The portion of TTV that is under a formal contract or managed through an OBT — as opposed to unmanaged/out-of-policy bookings. A high cTTV means strong policy compliance; low cTTV means leakage and uncontrolled spend.
One of BizAway's key value propositions: increasing cTTV by moving bookings on-platform, reducing leakage, and enforcing policy.
IATA
International Air Transport Association
The trade body representing the world's airlines. IATA accreditation allows travel agencies to issue airline tickets and receive commission. BizAway holds IATA accreditation — a key credibility signal with airline-heavy prospects.
IATA accreditation signals we are a legitimate, regulated travel operator — important for enterprise procurement teams.
BSP
Billing & Settlement Plan
IATA's global financial clearing system that processes payments between airlines and travel agencies. TMCs that are BSP-linked can issue tickets directly and settle financially with airlines through IATA's system.
BSP membership confirms BizAway can issue tickets independently — not reliant on a third-party consolidator.
MICE
Meetings, Incentives, Conferences & Exhibitions
A segment of travel focused on group bookings for corporate events: conferences, incentive trips, trade shows, exhibitions. MICE is often handled separately from regular business travel and involves specialist expertise.
BizAway currently focuses on individual business travel, not MICE groups. Important to scope out when a prospect asks about group bookings.
LCC
Low-Cost Carrier
Airlines that operate on a low-cost, no-frills model — Air Arabia, flydubai, IndiGo, Jazeera, etc. LCCs are heavily used for MENA regional travel. Not all OBTs include LCC content — BizAway does.
Competitors often lack LCC content on their OBT. BizAway's wide inventory including Air Arabia and flydubai is a meaningful differentiator in MENA.
Fare Leakage
Out-of-Policy Booking Loss
When employees book travel outside the approved tool or policy — directly on Booking.com, through a personal travel agent, or via WhatsApp with an unaccredited agency. Leakage = lost visibility, lost savings, and lost compliance.
In MENA, leakage rates of 30–60% are common at mid-market companies. BizAway's self-service UX and policy engine are designed to pull bookings back on-platform.
Traveller Profile
Employee Travel Record
The stored record of a traveller's preferences, passport details, loyalty numbers, and approval settings within an OBT. A complete traveller profile speeds up bookings and enables personalisation.
BizAway's onboarding process includes profile setup for all employees — reducing friction and making the platform "sticky" from day one.
SSO
Single Sign-On
An authentication method that allows employees to log in to BizAway using their existing corporate credentials (e.g., Microsoft Azure AD, Google Workspace, Okta) — no separate password needed.
IT departments almost always ask about SSO. BizAway supports SAML-based SSO — lead with this in IT/security conversations.
API
Application Programming Interface
A way for different software systems to talk to each other. BizAway's API allows integration with ERP systems (SAP, Oracle), HRMS platforms (Workday, BambooHR), and expense tools — enabling automated data flow.
API integration is often the deciding factor for enterprise deals. Know which ERP/HRMS the prospect uses and whether BizAway has a connector.
ERP
Enterprise Resource Planning
Large integrated software systems (SAP, Oracle, Microsoft Dynamics) that manage finance, procurement, and operations. Finance teams often want travel spend fed directly into their ERP for reconciliation and reporting.
"Does it integrate with SAP?" is one of the most common technical questions. BizAway has integrations — confirm the version before committing.
GDPR
General Data Protection Regulation
EU regulation governing data privacy and security. BizAway is GDPR-compliant — important for European headquartered companies with MENA offices, and increasingly expected by sophisticated buyers in UAE.
European multinationals with MENA ops will always ask about GDPR compliance. BizAway's EU base is an asset here.
PNR
Passenger Name Record
The booking record created in a GDS or airline system when a flight is booked. Contains passenger details, itinerary, contact info, and special requirements. Essential for duty of care — knowing where all travellers are at any time.
BizAway captures all PNRs in its dashboard — enabling real-time traveller tracking for duty of care purposes.
Duty of Care
Corporate Traveller Safety Obligation
The legal and ethical obligation companies have to protect employees travelling on business. Includes knowing their location, being able to contact them in an emergency, and having evacuation procedures. Increasingly important post-COVID.
A powerful selling point, especially post-pandemic. "Where are your travellers right now?" is a question most mid-market MENA companies cannot answer without BizAway.
Approval Flow
Pre-Trip Authorisation Workflow
The automated workflow within an OBT that routes booking requests for manager approval before ticketing — enforcing policy without manual email chains. Configurable by traveller tier, trip cost, or destination.
Finance directors love approval flows. "No more WhatsApp approval chains" is a highly resonant message in MENA.
BizzFlex
BizAway Flexibility Guarantee
BizAway's proprietary product that makes otherwise non-refundable flights flexible — allowing companies to cancel or change bookings without airline fees, up to a defined threshold. A unique differentiator vs. traditional TMCs.
BizzFlex is a top-3 demo moment. CFOs and ops managers love it — it reduces the cost of last-minute cancellations which are very common in MENA markets.
ABM
Account-Based Marketing
A B2B strategy that focuses marketing and sales resources on a specific set of high-value target accounts rather than broad campaigns. In ABM, each account gets a personalised outreach plan. The opposite of spray-and-pray.
BizAway's MENA strategy is ABM-first — we identify 30–50 Tier-1 targets and run coordinated, personalised outreach across LinkedIn, email, and events.
ACV
Annual Contract Value
The annualised revenue value of a contract. For BizAway, ACV is calculated as (booking fee per BC × estimated BCs per year). Key metric for sizing deals and prioritising pipeline.
Target ACV per account: AED 40K–200K/year for mid-market. Large accounts (500+ travellers) can exceed AED 500K ACV.
ICP
Ideal Customer Profile
A detailed description of the type of company most likely to buy, retain, and expand with BizAway. Includes firmographics (size, sector, location), technographics, and behavioural signals.
BizAway MENA ICP: 200–2,000 employees, UAE/KSA/Qatar based, currently managing travel via agency or WhatsApp, finance-conscious, growing headcount.
BC
Booking Code / Booking Credit
BizAway's unit of billing. Each completed booking (flight, hotel, rail, transfer) generates one Booking Code (BC). BizAway charges a flat fee per BC — no percentage mark-up on fare. Transparent and predictable.
Core pricing metric. AED 40/BC self-service, AED 55/BC with WhatsApp-assisted support. Always clarify: per booking, not per passenger.
TCO
Total Cost of Ownership
The full cost of a solution including fees, implementation, training, and ongoing support — not just the headline price. BizAway's TCO argument: flat fees + no mark-ups + saved admin time = lower TCO than legacy agencies.
Use TCO to counter "your competitor is cheaper" objections. Include the hidden cost of mark-ups, manual reconciliation, and support failures in the comparison.
POC
Proof of Concept
A limited trial of the BizAway platform with a subset of travellers — typically 5–10 people — to demonstrate value before full rollout. Useful for large accounts that need internal buy-in before committing.
Offer a POC when a large prospect is hesitant to commit. Set a 30-day scope with 3 measurable outcomes agreed upfront.
RFP
Request for Proposal
A formal document issued by a buyer inviting vendors to submit bids. Common in large enterprises and government-linked entities. BizAway may receive RFPs from multinationals or larger MENA companies in structured procurement.
If you receive an RFP, treat it seriously — but also try to identify a champion inside who can influence the evaluation criteria in BizAway's favour.
Champion
Internal Sponsor / Advocate
The person inside the prospect company who wants BizAway to win and will actively push for it internally. Without a champion, deals stall. The champion is usually the HR/Admin manager or a frustrated travel PA who wants a better solution.
Identifying and nurturing the champion is the single most important activity in enterprise sales. Never rely only on the economic buyer.
Wasta
Arabic: Connections / Influence
A deeply embedded concept in MENA business culture referring to the use of personal connections, relationships, and influence to achieve outcomes. Having wasta means being well-connected and trusted. A warm intro from someone with wasta opens doors instantly.
In Saudi Arabia and to a lesser extent UAE, wasta can shortcut a 3-month sales cycle to 3 weeks. Invest in building relationships with well-connected individuals in target sectors.
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